2023 Toyota Crown Review Video: A Bold Return to the Sedan Game

When Toyota announced the return of the Crown nameplate to North America, we were intrigued. The 2023 Toyota Crown doesn’t just mark a comeback; it’s a reinvention. Positioned as a premium sedan with a crossover twist, the Crown blends elegance, practicality, and cutting-edge technology into a package that’s hard to ignore. Whether you’re a loyal Toyota fan boy or shopping for a luxury sedan alternative, the Crown may be worth a closer look. Let’s dive into what makes this Toyota pretty unique and how it stacks up against the competition.

First Impressions: Redefining the Sedan

The 2023 Toyota Crown isn’t your average sedan with its elevated stance, bold grille, and coupe-like silhouette.  The Crown challenges conventional ideas of what a sedan should look like. Toyota designers infused the Crown with this distinctive design to ensure it stands out from the pack, and they hope will win over your wallet as well.

Exterior Highlights:

• Elevated ride height, giving it sort of a crossover vibe
• Striking LED headlights and taillights
• Two-tone paint options for a bold visual statement
• Up to 21-inch alloy wheels available

Powertrain Options: Efficient and Engaging

The Crown is offered with two hybrid powertrains, giving buyers a choice between max efficiency (and lowest price) or max performance. Toyota’s Hybrid Max system makes its debut in the Crown, promising a dynamic driving experience.

Performance Specs:

• Base Hybrid:
  • 2.5L 4-cylinder engine with electric motors
  • 236 total horsepower
  • 41 mpg combined (Estimated)
• Hybrid Max (Platinum Trim):
  • 2.4L turbocharged 4-cylinder with dual electric motors
  • 340 total horsepower
  • 30 mpg combined (Estimated)
• Drivetrain: AWD
• Transmission: CVT for the base hybrid; 6-speed auto for the Hybrid Max

The Hybrid Max system would be our choice and offers a more spirited drive, while the base hybrid emphasizes fuel economy—catering to a wide range of preferences.

Interior: Luxury Meets Technology

Step inside the 2023 Toyota Crown, and you’ll find a cabin designed with both comfort and innovation in mind. Toyota has upped its game in terms of materials, layout, and tech features.

Interior Highlights:

• Soft-touch materials and premium finishes
• 12.3-inch digital instrument cluster and infotainment screen
• Toyota Audio Multimedia system with wireless Apple CarPlay and Android Auto
• Available features like ventilated front seats, panoramic moonroof, and JBL premium audio
• Ample legroom and headroom (despite the sloping roofline)

The Crown’s interior strikes a balance between sophistication and practicality, making it an excellent choice for daily commutes or long road trips.

Safety First: Toyota’s Commitment to Protection

Toyota’s reputation for safety is well-earned, and the Crown is no exception. It comes equipped with the latest Toyota Safety Sense 3.0 suite, which includes advanced driver-assistance features.

Key Safety Features:

• Pre-Collision System with Pedestrian Detection
• Dynamic Radar Cruise Control
• Lane Departure Alert with Steering Assist
• Blind Spot Monitor with Rear Cross-Traffic Alert
• Proactive Driving Assist

These features ensure peace of mind, whether navigating city streets or cruising on the highway.

The Competition: So, How Does the Crown Stack Up?

The 2023 Toyota Crown enters a competitive segment filled with well-established rivals. Let’s see how it compares:

Honda Accord Hybrid

• Price: Starts at $32,000
• Powertrain: 2.0L 4-cylinder with electric motors, 204 hp
• MPG: 47 combined
• Why It’s a Threat: Excellent fuel economy and reliability.
• Crown Advantage: More premium feel and higher power output in Hybrid Max trim.

Hyundai Sonata Hybrid

• Price: Starts at $28,000
• Powertrain: 2.0L 4-cylinder with electric motors, 192 hp
• MPG: 52 combined
• Why It’s a Threat: Affordable pricing and class-leading fuel efficiency.
• Crown Advantage: Elevated ride height and more luxurious features.

Subaru Outback XT

• Price: Starts at $38,000
• Powertrain: 2.4L turbocharged 4-cylinder, 260 hp
• MPG: 26 combined
• Why It’s a Threat: Rugged capability and standard AWD.
• Crown Advantage: More refined ride and hybrid options.

Would you choose the Toyota Crown over these competitors? Its blend of style, performance, and efficiency makes it a compelling option, especially for those looking to elevate their daily drive.

Pricing & Value

The 2023 Toyota Crown starts at around $39,950 for the base XLE trim, with the Limited and Platinum trims offering additional features and performance enhancements. While it’s priced higher than some competitors, the Crown’s premium positioning and advanced hybrid systems justify the cost.

Trim Breakdown:

• XLE: Entry-level luxury with impressive standard features
• Limited: Adds premium audio, leather upholstery, and a panoramic moonroof
• Platinum: Features the Hybrid Max system, adaptive suspension, and more aggressive styling (our pick)

Final Thoughts: Is the Toyota Crown Worth It?

The 2023 Toyota Crown redefines what a modern sedan can be. It combines the fuel efficiency and reliability Toyota is known for with a bold design and upscale features that appeal to luxury buyers. Whether you prioritize performance, comfort, or cutting-edge technology, the Crown delivers across the board.

So, the question is: Would you take the 2023 Toyota Crown over its competition? Whether you’re drawn to its striking design, hybrid efficiency, or premium interior, the Crown offers a fresh take on the sedan segment.

Let us know your thoughts in the comments below! Is the Toyota Crown the perfect fit for you, or does another model steal the spotlight? Either way, Toyota’s bold return to the sedan market is certainly a welcome one, and the Crown is here to make its mark.